Both Karl and I rather like the name, "The Phoenix". Unfortunately, it's made finding us in Google (or other search engines) kinda difficult. A quick search of "The Phoenix Fresno" brings up a lot of airline information and plenty of information about both Sky Harbor Airport in Phoenix and Fresno International. Not exactly what I'd hoped for. So, I gotta fix that.
That's called SEO or "Search Engine Optimization". It's the act of changing a web site so search engines like Google and Bing and Yahoo! (and others I can't remember) rank the site higher in their listings so the site appears closer to the top of the list. (For example, searching for "Den Fresno" in Google brings up The Den's website as the first listing.)
SEO is one of those things that, if done well, you don't notice. Much like the soundtrack to a movie.
We're in the databases (Searching for "Phoenix Fresno Gay Bar" we're mentioned on a GayFresno.com site and that's close.) I just have to re-work the site so our site is near the top. I have my work cut out for me here....